KUPCAKES & CO.

Kupcakes & Co. is a very popular cupcake place in my hometown. It has been on multiple different cooking TV shows and has grown very popular across the US. Whenever I was a kid, my birthday cakes would be made from this place and it was always a highlight as a kid, so for this portfolio piece, I decided to do a logo and company rebrand for Kupcakes & Co. I changed multiple elements with the intention to make the company more modern, feminine and preppy, as that is the company‘s desired identity that is not well communicated in the original logo.