BIG BROTHERS BIG SISTERS OF THE NATIONAL CAPITAL AREA

Since summer 2021, I have been interning with Big Brothers Big Sisters of the National Capital Area located in Washington, DC. This nonprofit organization had not posted on social media since early 2018, so I was brought on to help plan and execute a social media relaunch. Since joining BBBSNCA, I have developed a social media strategy, designed content for social media platforms, and executed campaigns across Facebook, Instagram, YouTube and Twitter. Overall, I increased the contact interactions across each platform by an average of 2376.5% and increased the number of followers by an average of 44.6%.